How to Create Loyal Employees: 5 Effective Tips

Every employer will agree: keeping qualified, talented, devoted, committed, and loyal employees is one of the keys to the success of a company.

According to a recent study, 81% of workers are willing to leave their current position for a more better job offer: clearly, retaining employees is difficult. So, how can we improve the situation?

Today, salaries and bonuses are only one of the levers a company can use to improve the satisfaction of its employees and ensure their retention over time. The other aspects to focus on fall into three macro-categories: work-life balance support services, growth and training paths, and engagement in company life. But the key concept for the success of a company, related to retention, is employee engagement.

By employee engagement we mean the measurement of the employee involvement degree within the company, which translates into better professional performance and increased productivity

Employee engagement is directly correlated with work engagement, it increases company loyalty, and it significantly decreases the propensity to seek career opportunities elsewhere.

There are a number of strategies that can be implemented to increase engagement and retention. Let’s take a look at some of them.

Align your employees with your company’s vision

Today’s employees have a purpose in their careers that goes beyond the paycheck. A 2018 study by WeSpire found that Gen-Z employees usually prioritize purpose over salary when evaluating a job opportunity. Make sure that the professional and ethical vision of your employees is aligned with that of your company. You will be much more likely to retain employees who share your company’s vision in terms of social, environmental and global responsibility.

Show appreciation for good work

A great way to build loyalty among your employees is to show appreciation when they go above and beyond what is expected. Let’s face it: who doesn’t want to be recognized for a job well done? Creating a recognition program that rewards employees for outstanding achievements can go a long way toward building loyalty and improving retention.

Listen to employee concerns

One of the main concerns of employees is that their voices aren’t heard. You can break down this barrier by offering employees an efficient way to express their concerns or share their ideas.

Give them growth opportunities

Nobody wants to do the same job and stay in the same position forever. Instead, workers want to grow and develop in their careers. Make sure there is a clear path for growth with each career track and that it is visible from the ground floor.

Improve employee experience

The focus of your company cannot only be on your prospects and customers: it is also increasingly necessary to improve the employee experience, starting with the creation of a stimulating environment. In short, you should treat your employees as if they were your customers.

Conclusion

If your employees don’t feel appreciated for the work they do, surely they’ll start looking for another company that does. 

Prioritizing employee loyalty has never been more important.

This is why we created our Engagement Program: the AWorld solution helps align your employees with the company vision, growing awareness and empowering them to take part to the achievement of your sustainability goals.

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