AWORLD LAB · API PLATFORM

Add gamification, learning, and loyalty to any digital ecosystem.

Lab is the engagement API behind the world's most engaging products. Missions, rewards, leaderboards, learning paths, badges, and streaks , all available as REST endpoints. Build anything. Deploy in days.

API-firstGamificationMicrolearningLoyaltyMulti-tenantISO 27001

Trusted by 250+ enterprise companies

From the UN to global sports federations, leading brands, and public administrations.

WHY LAB

One platform. Six modules. Endless engagement.

Lab gives your product team the same engagement engine validated across enterprise deployments, exposed as a clean, composable API.

API-first by design

Every Lab capability is a REST endpoint. OAuth2, JWT, or server-to-server flows. Integrate with your stack, not the other way around.

Modular & composable

Missions, rewards, leaderboards, learning, badges, streaks. Combine modules freely, every domain is independent.

Built to scale

Serverless, multi-region, multi-tenant. From small teams to global enterprise rollouts. Sub-second API latency.

Thematically independent

Built for sustainability. Proven for HR, loyalty, banking, retail, education, wellness, and civic engagement.

AI-assisted content

Auto-generate Learning Paths, quizzes, and missions from your own topics. Zero to full content library in hours, not weeks.

Enterprise-secure

ISO 27001. GDPR by design. EU data residency. AES-256. ABAC + RBAC. Full audit logging.

The 6 modules. Every engagement primitive, ready to integrate.

Each module is independent, configurable through JSONLogic rules, and connected via an event-driven core. Mix and match to build the experience your product needs.

01 / Missions

Missions

Turn actions into structured goals

Individual or group, recurring or one-shot. Configurable matching rules count user actions toward any target you define.

→Lazy or event-driven assignment
→Recurring weekly/monthly missions
→Group challenges with shared progress

02 / Rewards

Rewards & Currencies

A full virtual economy in your app

Define multiple currencies, XP, credits, tokens. Reward rules distribute them automatically when conditions match. Auto or manual redemption.

→Multi-currency, multi-tenant balances
→Dynamic reward expressions
→Always / Fallback rule resolution

03 / Leaderboards

Leaderboards

Real-time competitive rankings

Global, by team, by mission, by tag, any segmentation through a configurable query language. Daily, weekly, monthly recurrences.

→Sub-millisecond ranking computation
→Fair timezone handling per user
→Automatic recurring instances

04 / Learning

Learning Paths

Microlearning, gamified end-to-end

Slides, quizzes, activities organized into linear journeys. Catalog, custom, or AI-generated content. Built-in completion rules.

→Catalog of ready-to-deploy quizzes
→Sequential unlock with prerequisites
→Per-item progress tracking & analytics

05 / Badge

Badges

Visible proof of achievement

Award visual recognitions tied to mission or learning path completion. Recurring achievements. Multi-language. Full assignment audit trail.

→Drag-and-drop badge designer
→Recurring achievements supported
→Catalog + custom badges

06 / Streak

Streaks

Consistency rewarded over time

Daily or weekly cadences with progressive goals (7, 30, 100 days). Freeze mechanic with virtual currency lets users protect long streaks.

→Perfect week / month / year tracking
→Tag-targeted seasonal streaks
→Configurable freeze pricing

What teams build with Lab

Four blueprints from real Lab deployments. Each scenario combines the modules differently , same engine, different outcomes.

Turn purchases into a loyalty experience customers actually love.

Connect your e-commerce, POS, or app events to Lab. Reward purchases, reviews, referrals, and content interactions with credits redeemable for prizes. Add dynamic tier-based competition.

+50.7%

Levissima
engagement rate

+752%

Pulsee Play
sustainable actions

+74%

Lavazza
engagement rate

+659%

Pulsee Play
active users

Levissima · Lavazza · Pulsee Play

Real-world loyalty programs built on Lab APIs.

Activate your workforce with structured, measurable engagement programs.

Onboarding flows, ongoing training campaigns, ESG awareness, wellness challenges. Team-based competition by department. Custom rewards tied to corporate prizes and benefits.

79.4%

Fondazione Milano Cortina 2026
employees with at least one positive action

1,000s

Juventus "Black, White & More"
missions completed

KPMG · Juventus · Fondazione Milano Cortina 2026

Enterprise workforces activated through Lab.

Make learning measurable, motivating, and completion-driven.

Structured courses with prerequisite chains. Custom completion rules (e.g. "pass 80% of quizzes"). Class-scoped leaderboards. Badges as digital certifications students can showcase.

117%

MotoGP™
challenge completion rate

569,465

MotoGP™
actions recorded

MotoGP™ · Regione Umbria (ActYou) · VeChain (Nitto ATP Finals)

Education and public awareness at scale.

Build a self-sustaining engagement ecosystem inside your app.

Onboarding missions, feature discovery flows, usage streaks, UGC rewards. Reputation-based leaderboards and group missions. A coin economy that drives habit formation.

93,562

Levissima
positive actions in one year

172,558

Lavazza
actions in 8 months

Pulsee Play · Lavazza · Levissima

Brand communities and user habit loops on Lab APIs.

REST APIS

AWorld Lab: your platform. Our power.

REST API access to all 6 modules. Build anything. Deploy in days.

Customer engagement

Drive continuous customer interaction. Activity tracking, personalized missions, rewards mechanics.

Complete loyalty program

Build full loyalty experiences from scratch. Points, rewards, referrals, advocate communities.

Enhance existing loyalty

Add game mechanics to your current program via REST API. Missions, badges, educational content.

App gamification

Add engagement layer to any app. Onboarding missions, feature discovery, usage streaks, rewards marketplace.

Consumer education

Financial literacy in banking apps, product knowledge, investment education. Micro-learning at scale.

Employee engagement

Build internal programs that boost participation. Recognition systems, team challenges, company-wide missions.

Employee training

Corporate learning that people actually complete. Gamified paths, AI-generated content, certification tracking.

Event engagement

Turn physical/digital events into interactive experiences. Check-ins, challenges, live leaderboards.

Partner incentives

Motivate B2B partners and distributors. Training certifications, sales targets, tiered rewards.

Stakeholder engagement

Engage investors, suppliers, ecosystem partners. Multi-stakeholder communities, impact tracking.

Change management

Drive organizational transformation. Learning paths, adoption tracking, team-based change challenges.

Brand community platform

Build engaged advocate ecosystems. Multi-community architecture, UGC tracking, social challenges.

Citizen engagement

Public sector participation programs. Community challenges, civic education, impact reporting.

Fan engagement

Sports teams and entertainment. Predict & win, fan challenges, exclusive content rewards, leaderboards.

Student engagement

Educational institutions. Gamified learning, collaborative projects, achievement tracking, peer communities.

From zero to live. 3 steps. Days, not months.

Lab is built to disappear into your stack. No complex onboarding, no infrastructure to provision, no SDK overhead. Just APIs.

Connect

Authenticate via OAuth2 or JWT. Configure tenants, start sending events through Server-to-Server APIs.

# 2. Define a mission
POST /dashboard/v1/missions
 
{ "name": "Weekly Quiz Challenge",
  "target": 5,
  "timeframe": "WEEKLY" }

Launch

Log user activities via App API. Lab automatically evaluates missions, distributes rewards, updates leaderboards, tracks streaks , event-driven, real-time.

# 1. Authenticate
POST https://auth.aworld.cloud/oauth2/token
Authorization: Basic [client:secret]
 
{ "grant_type": "client_credentials" }

Configure

Define activities, missions, rewards, rules via dashboard or API. JSONLogic expressions handle complex conditions without code.

# 3. Log a user action
POST /app/v1/activity-logs
 
{ "activityId": "act_123",
  "outcome": "SUCCESS",
  "value": 1 }

Connect

Authenticate via OAuth2 or JWT. Configure tenants, start sending events through Server-to-Server APIs.

# 1. Authenticate
POST https://auth.aworld.cloud/oauth2/token
Authorization: Basic [client:secret]
 
{ "grant_type": "client_credentials" }

Configure

Define activities, missions, rewards, rules via dashboard or API. JSONLogic expressions handle complex conditions without code.

# 2. Define a mission
POST /dashboard/v1/missions
 
{ "name": "Weekly Quiz Challenge",
  "target": 5,
  "timeframe": "WEEKLY" }

Launch

Log user activities via App API. Lab automatically evaluates missions, distributes rewards, updates leaderboards, tracks streaks , event-driven, real-time.

# 3. Log a user action
POST /app/v1/activity-logs
 
{ "activityId": "act_123",
  "outcome": "SUCCESS",
  "value": 1 }

PROVEN RESULTS

Numbers from real Lab deployments.

Every metric below comes from a real production deployment on Lab APIs.

MotoGP™, challenge completion rate

MotoGP™, total actions recorded

+0%

Pulsee Play, sustainable actions

+0%

Pulsee Play, active users

+0%

Levissima, engagement rate

Milano Cortina '26, employees with positive actions

What you can build

Four scenarios. Same engine.

Lab is theme-independent. The same modules adapt to radically different product strategies.

Loyalty layer

Add gamification to your existing app, without rebuilding it.

Levissima, Lavazza, and Pulsee Play connected their existing apps to Lab and turned passive loyalty programs into interactive engagement engines.

Track purchases, reviews, referrals via S2S API
Dynamic reward expressions (first purchase = 50 credits, fifth = 150)
Tier-segmented leaderboards (Gold/Silver/Bronze)
Marketplace API for prize redemption

+50.7% engagement

Levissima, Rigeneriamo Insieme

Employee activation

Onboard, train, and engage your workforce, at scale.

KPMG and Juventus run structured engagement programs through Lab APIs, onboarding paths, ongoing weekly missions, ESG awareness, team challenges.

30-day onboarding mission for new hires
Department leaderboards (no global discouragement)
Streak rewards with freeze for vacations
AI-generated monthly Learning Paths on emerging topics

79.4% employees engaged

Fondazione Milano Cortina 2026

Education at scale

Turn passive audiences into active learners.

MotoGP™ and Regione Umbria use Lab to deliver gamified educational experiences to massive public audiences. Quizzes, learning paths, and class-scoped leaderboards, all running on REST endpoints.

Sequential learning paths with prerequisite unlocks
Custom completion rules ("pass 80% of quizzes")
Catalog of ready-to-deploy quizzes
AI-generated content from any topic in minutes

117% completion rate

MotoGP™ educational experience

App engagement

Build a community ecosystem inside your product.

Add onboarding missions for new users, feature discovery flows, UGC rewards, daily streaks, and reputation-based community leaderboards. Drive habit formation through a meaningful coin economy.

Reputation-based leaderboards for community standing
Coin economy with cosmetics, premium features, streak freeze
Group missions for collective challenges
Real-time DAU/MAU and engagement analytics

+752% sustainable actions

Pulsee Play community program

ENTERPRISE-GRADE

Security, performance, and enterprise scale.

ISO 27001 certified

Verified ISMS controls + annual third-party audits

GDPR by design

Right to erasure, portability, granular consent, DPA available

EU data residency

Data hosted in AWS EU regions , never leaves the EU

Encryption

AES-256 at rest, TLS 1.2/1.3 in transit, AWS KMS keys

High-availability SLA

Contractually guaranteed uptime, continuously monitored

Low API latency

Sub-second p95 response times under standard load

Serverless

AWS Lambda + DynamoDB. Auto-scales to traffic spikes.

Multi-tenant isolation

workspaceId-scoped data, zero cross-tenant leakage

Frequently asked questions

Most teams reach a working integration in 1-4 weeks. Discovery and architecture: 1-2 weeks. API integration: 2-6 weeks. UAT and go-live: 1-2 weeks.

ActNow is our ready-made sustainability mobile app. Evolve is our LXP for corporate training. Lab is the underlying engagement engine exposed as APIs. Choose Lab when you want maximum control over UX and data, or when you need to embed gamification inside an existing app.

Lab is offered on an enterprise subscription model based on monthly active users and modules in scope. No per-API-call fees. Pilot and sandbox environments included. Book a demo for a custom quote.

Yes. The Server-to-Server API and bulk user import let you migrate existing point balances, user histories, and reward catalogs. Brands like Pulsee Play and Lavazza connected pre-existing programs without rebuilding their apps.

Rate limits are configured per workspace and per endpoint, with burst capacity. Enterprise plans include custom limits. Native idempotency ensures retries are safe.

Yes. Every Lab account includes a dedicated sandbox workspace with separate authentication, data, and the full API surface.

Yes. SAML 2.0 and OIDC SSO with Azure AD, Google Workspace, and other enterprise IdPs are supported. Passwordless EMAIL_OTP available for end-user authentication.

Ready to build engagement that actually works?

Talk to our team. 30 minutes. We'll map your use case to Lab modules and show you what production deployments look like , with real data.