In today’s environment, sustainability has become an indispensable priority for companies and organizations in every sector.
Awareness of the environmental, social and economic impact of doing business is growing globally, prompting companies to take concrete actions to promote sustainability.
However, to effectively address sustainability challenges, it is critical to engage key stakeholders. Stakeholders, which include individuals, communities, organizations and governments that are affected or impacted by corporate activities, can play a crucial role in adopting sustainable practices and implementing targeted actions.
But how to engage stakeholders in your sustainability goals? What strategies to put into practice and what activities to propose?
Let’s find out how to engage stakeholders in a lasting way, generating real and long-term impact on corporate sustainability.
Engaging stakeholders in sustainability: why is it so important?
No matter which stakeholders are related to your line of work, it is fundamental to engage them for many different reasons.
Here are the most important ones:
Legitimacy and credibility
Involving stakeholders in the planning and implementation of sustainability actions lends legitimacy and credibility to the organization’s initiatives. This involvement demonstrates a genuine commitment to sustainability and helps build a solid and trusted reputation among stakeholders themselves, increasing the company’s credibility.
Partnerships
Engaging stakeholders encourages the creation of meaningful collaborative relationships and partnerships. Through active involvement and co-creation of sustainable solutions, organizations can establish stronger and more trusting relationships with stakeholders, paving the way for long-term synergies and collaborations to address complex challenges.
More significant impact
By involving stakeholders, more meaningful and lasting impact on sustainability issues can be achieved. Stakeholders can become active advocates, promoting and contributing to the adoption of sustainable practices even outside the organization. This can amplify the effect of sustainability actions, generating broader positive changes in society and the environment.
Risk reduction
By involving stakeholders, risks related to sustainability actions can be identified and mitigated. Stakeholders can help to identify potential problems, provide feedback and suggestions to address challenges more effectively, thereby reducing exposure to reputational, legal or financial risks.
AWorld engages stakeholders in your sustainability goals
AWorld is a platform that allows people to improve their environmental impact day by day through a gamified approach that engages and entertains while educating.
Based on the premise that it is the small everyday actions that can make a difference to the planet, AWorld offers games, quizzes, challenges and tasks to complete to improve one’s environmental impact.
And, to further incentivize change, users can track their habits and monitor their daily water, waste and CO2 savings.
In addition, AWorld provides access to plans designed specifically for companies, schools and institutions. Each of these sustainability pathways is structured to offer specific goals and engage relevant stakeholders. Through information, insights and games, users adopt increasingly environmentally friendly habits and behaviors.
Conclusion
As we have seen, involving stakeholders in sustainability actions not only leads to better outcomes for the organization, but also helps to create a broader positive social and environmental impact. It is an approach that promotes accountability, collaboration and the creation of shared value for all stakeholders.
If you would like some advice on how to use the AWorld platform to engage your stakeholders, please contact us!
